Project Michigan

Sweet-Marias-PPT.-.jpg
Logo Idea from Student Presentation
Logo Idea from Student Presentation

The bakery turned 26 this year. Along with this milestone, I had a feeling that maybe the bakery ( and me as well!) could use a bit of re-branding... a kind of  business facelift. I began thinking . "Is it time to re-do the logo? Are we still fresh in the minds of our consumers and/or potential customers? Are we still relevant , among the growing competition of cupcake shops, food trucks and Pinterest DIYers? " Does our website communicate what we are all about?".

Even with my  marketing degree, I find it hard sometimes to take a look at the business  objectively.

In the meantime, one of my fav cousins began  teaching advertising copywriting at MSU. He suggested Sweet Maria's as a potential case study for his senior class' final presentations. What a great opportunity!  I jumped at the chance.

We skyped to discuss objectives,: emails and phone calls followed. These students were really taking their Sweet Maria project seriously.. even their do-it-yourself cupcakes came out great!

Awesome Student Cupcake!
Awesome Student Cupcake!

At semester's end it was off to East Lansing for the final presentations.

IMG_7512
IMG_7512

This whole experience couldn't have been any better.

It was great meeting with all of these young, enthusiastic, creative students.Every single presentation had something of value; SWOT's , logo re-design, social media strategies, website ideas, promotional ideas.

I spent some quality time with my cousin.

I enjoyed a few days away from the day-to-day bakery operations.

And  after my previous life in the advertising world, it felt great to be the client.

I returned from my time on-campus refreshed ,and with some new business perspectives.

So stay tuned, we are baking some fresh ideas, a few  from our friends ( now graduates!)  at MSU.

go Spartans!

Me and Cousin Lou
Me and Cousin Lou